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4 posts categorized "Strategic Brand Management Examples"



May 23, 2012: Strategic Management - OSIM Intenational Ltd.
Read Related Papers in Osim International , Strategic Brand Management Examples , Strategic Management


Executive Summary This strategic management report based on OSIM International Ltd seeks to cover in detail on the company in regards to its business practices in Singapore. A research on the growing trends in the home healthy lifestyle industry was made to present a situational analysis on OSIM which are...

February 12, 2012: A Sample Strategic Management Report on Warehouse Ltd
Read Related Papers in Management Examples , Strategic Brand Management Examples , Strategic Thinking


1. Brief Description of Warehouse Ltd. The Warehouse was founded by Stephen Tindall in 1982. It was the first store opened on Auckland’s North Shore in New Zealand. Similar to the success of Wal-Mart in USA in smaller case, The Warehouse was offering ‘more of what people desire’ at lower...

February 5, 2012: Strategic Brand Management of a Sandwich Bus in Hong Kong
Read Related Papers in Brand Development Samples , Brand Equity Management Samples , Endorsement Strategy , Extension Strategy , International Branding , Strategic Brand Management Examples , Women Focused


Introduction Brief Description of the Brand The name of the company and the brand that will be used to represent its products and its people is “Sub BUS”. The company will offer a wide array of sandwich items particularly, the popular Italian Submarine sandwich. The main products of Sub BUS...

February 5, 2012: Strategic Brand Management of an Imaginary Company
Read Related Papers in Brand Development Samples , Brand Equity Management Samples , Endorsement Strategy , Extension Strategy , International Branding , Strategic Brand Management Examples , Women Focused


This is an assignment 2 for Strategic Brand Management. Report/Essay Format Words 3200 Font: Arial 11 15 References is a must Assignment criteria: For an IMAGINARY company of the choice, please see the attachment that I had designed the logo of "Sub BUS", create and develop a brand managment strategy...

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