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1 posts categorized "Relationship Marketing"

February 22, 2012: Loyalty schemes in grocery retailing thesis statements
Read Related Papers in Consulting , Marketing and Advertising , Relationship Marketing , Retail , Retail Trade , United States

chilwell retail park (Photo credit: victuallers2) Research Topics: 1. The role of loyalty schemes in grocery retailing and their effectiveness as part of relationship marketing. 2. An evaluation: The relationship between store image development and retailer's equity. 3. The impact of the integration of retailers' buying groups to retailer equity....

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