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3 posts categorized "Newspapers"



April 29, 2012: Strategic Planning at The Chronicles Gazette
Read Related Papers in Business Examples , Newspapers , Strategic Thinking


Strategic Planning at The Chronicles Gazette 1.0 I...

April 18, 2012: Strategic Planning of Chronicle Gazette
Read Related Papers in Business Examples , Newspapers , Strategic Thinking


1. Introduction Today's business world is more globally integrated than ever. Almost all large corporations have gained some business interest in a market outside of their own domestic market. However, the degree of global success varies dramatically among firms and industries. It is imperative for the managers and strategists to...

February 14, 2012: The Chronicle Gazette Case Study
Read Related Papers in Case Study Examples , Economic Forces , Internal Assessment , Newspapers


The Chronicle Gazette Case Study 3. Why newspapers are facing declining circulations and revenues 3.1. External assessment 3.1.1. Economic forces The newspaper publishing industry is flooded with powerful brands such as New York Times and Wall Street Journal and with their equally powerful marketing skills (Fink, 2005). Although The Chronicle...

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