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39 posts categorized "Marketing Strategy"



June 11, 2012: Marketing and Sales Strategies of Senior Citizen Home Safety Association (NGO)
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Marketing and Sales Strategies of Senior Citizen Home Safety Association (NGO) Introduction The technology and its assistance in nursing care has been considered as a wonderful combination because of its ability to provide the quality measurements of health care. Due to the evolution of the communications and technology, the vision...

May 29, 2012: Thesis Chapter 4 - A study of Marketing Strategy of Niche Firms – A Malaysia Radio-Controlled Car Manufacturer in International Market
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Chapter 4. Presentation, Interpretation and Analysis of Data 4.1 Chapter Overview After the data had been collected, the next thing to be done to present the findings and accompany it with the analysis. This chapter intends to analyze the data according to the gathered data from the participants. The output...

May 17, 2012: Determine a good marketing strategy to help energize SingTel to become the preferred telecommunication
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Marketing strategy Product · Make sure that clients are satisfied through effective service, good signal and acceptable quality standards. · Make sure that cell phone signal would be always available. In case of disruptions, it should not last for a long time. · Always maintain and upgrade the technologies, equipments...

May 15, 2012: THESIS CHAPTER 5 - TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX”
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5.0 Recommendation and Conclusion 5.1 Recommendation The findings of the study showed that the problem of Fotomax lies on its product, place and promotion. With this,sahaha it is important for the marketing strategy to focus on these important factors. Based on the result, it shows that Fuji and Kodak are...

May 15, 2012: THESIS CHAPTER 4 - TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX”
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4.0 Findings and Discussions 4.1 Demographics Table 1, 2 and 3 show the gender, age and occupation groups of the respondents. Table 1 shows that majority of the respondents are female (61.3%), followed by male (38.7%). Table SEQ Table \* ARABIC 1 Gender Gender Frequency Percent Cumulative Percent Male 29...

May 15, 2012: THESIS CHAPTER 3 - TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX”
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3.0 Methodology 3.1 Sample Size A total of 100 questionnaires were disseminated to target sample population of the study, a total of 78 accurate and complete responses were accepted by the researcher (78%). The respondents were chosen in convenience sampling method: local customers who are 18 to 65 years old...

May 15, 2012: THESIS CHAPTER 2 - TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX”
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2.0 Literature Review 2.1 Marketing Strategy in Contemporary Business World For the past few years, the traditional approach of marketing had evolved. Even as firms are aware that they have to focus on satisfaction and loyalty of their customers, as well as the need to take on the continuous marketing...

May 15, 2012: THESIS CHAPTER 1 - TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX”
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TO STUDY THE COMPETITIVENESS OF THE MARKETING STRATEGY FOR “FOTOMAX” Declaration of Originality This Project is all my own work and has not been copied in part or in whole from any other source except where duly acknowledged. As such, all use of previously published work (form Books, Journals, magazines,...

May 13, 2012: Marketing Strategy for Snacks Company
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A Marketing Strategy for the Development of Walkers in the Snacks Market Businesses around the globe are creating significant ways to improve their competitiveness in the market. In this paper, Walkers, an organization involves in ‘Snacks’ market are developing market strategies that improves the performance of their existing products and...

May 13, 2012: Marketing Plan for London Ship
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Bachelors Degree Assignment Executive Summary The strategy of every company varies and the uniqueness of the strategy adds to their advantage against the competition. Because of the influence of globalization, the tourism industry finds a great way towards sustainability. Guerrilla marketing is promoted in the study as a great way...

April 17, 2012: The Importance of Marketing in the Twenty – First Century
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The Importance of Marketing in the Twenty – First Century McDonald’s Marketing Introduction Currently, the world of business is facing different challenges, particularly on the growing competition and changes in the preferences of the customers. Because of this, different companies are focusing on applying effective marketing strategies and activities that...

April 15, 2012: Marketing Management Assignment Part 2 - Mobile Phones
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Mobile phones and innovation Mobile phones have been popular and have reached a vast majority of users all over the world. As in any field of design, form often comes at the expense of function. If usability issues caused by browser incompatibilities, version-related quirks, scripting engines, and flaky connectivity do...

April 12, 2012: Dissertation Chapter 5 - Marketing Strategy In China
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Chapter 5: Future, Limitation, Conclusion Future The future of banking is one of steady retreat into the remaining pockets of information asymmetry. The more ubiquitous information and communication technology becomes, the more redundant traditional balance-sheet intermediation will become. An analogous pattern will be observed in the insurance industry, with the...

April 12, 2012: Dissertation Chapter 4 - Marketing Strategy In China
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Chapter 4: Findings Interview results and findings The interview was conducted with the managers. The managers were working for the Bank of China and are under the marketing department of the organization. The interviewed managers stated that the clients seem to believe that the bank is the best place to...

April 12, 2012: Dissertation Chapter 3 - Marketing Strategy In China
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Chapter 3 Methodology Descriptive perspective The researcher needs to balance time and finances thus he/she needs to use theories that will consider both aspects. The researcher needs to make sure that the tools and theories will not give much complications and difficulties so that proper data can be acquired at...

April 12, 2012: Dissertation Chapter 2 - Marketing Strategy In China
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Chapter 2 Literature Review Bank sector Throughout the period since World War II, credit unions, savings and loans, mutual funds, and other nonbank financial-service providers have posed a significant challenge to banking's leadership as the premier lender, savings depository, and payments agent for households and businesses. Instead of chartering many...

April 12, 2012: Dissertation Chapter 1 - Marketing Strategy In China
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Chapter 1: Introduction Background of the study Despite undoubted advantages, liberalization and intensified competition among banks have a worrying tendency to raise the frequency of failures. Various linkages between monetary policy and financial stability policy are identified, linkages that point strongly to preserving the latter as a core function for...

April 12, 2012: Dissertation Abstract Paper - Marketing Strategy In China
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Marketing Strategy In China Abstract The banking sector differs in varying countries. One banking sector that has unique features is the one in China. Like other businesses banks in China uses advertising strategies. Advertisements give a unique identity to a business and it makes sure that a firm would be...

April 8, 2012: Dissertation Literature Review - e-Marketing Strategy: Developing an Internet Marketing Strategy for a new business expansion for ABC Co., a direct selling business with current presence online
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e-Marketing Strategy: Developing an Internet Marketing Strategy for a new business expansion for ABC Co., a direct selling business with current presence online 2.0 Literature Review The literature review is a chapter in the dissertation that will set the foundation and frame for the research questions that is addressed in...

April 7, 2012: Impact of Different Sales Promotion on Consumers of GSM Networks in Terms of Usage
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Impact of Different Sales Promotion on Consumers of GSM Networks in Terms of Usage Today, cell phones are the most innovative and most appealing devices to the consumers. Consumers are more likely to buy cell phones with high-tech features and discriminating appearance in the market. With this conception, GSM networks...

March 28, 2012: Retail Marketing - Explain critical areas in quality service, a promotion schemes and corporate ethics that can help to build a retail store image
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Explain critical areas in quality service, a promotion schemes and corporate ethics that can help to build a retail store image There is no doubting the global influence of retail service quality as well as retailing schemes for promotions in building better and ideal store image which accounts for company...

March 27, 2012: Dissertation Chapter 3 - Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study
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Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study CHAPTER THREE: RESEARCH METHODOLOGY Methodology Overview The descriptive approach or method of research has been used in the research study employed from gathering and classifying data from selected population as the descriptive type of...

March 27, 2012: Dissertation Chapter 4 - Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study
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Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study CHAPTER FOUR: DISCUSSIONS, FINDINGS PRESENTATION AND ANALYSIS Discussions: Strategic Move by Starbucks Coffee and McDonalds Café’ Starbucks Starbucks, the world’s number one coffee retailer, has over 13,000 coffee shops in more than 35 countries....

March 27, 2012: Dissertation Chapter 5 - Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study
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Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary Coffee drinking, in HK homes, offices, schools as well as casual outside coffee drinking in Hong Kong has turned out to be as common practice as dining...

March 27, 2012: Dissertation Chapter 2 - Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study
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Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study CHAPTER TWO: LITERATURE REVIEW Marketing Theories and Paradigms Marsden (1998) argued that traditional marketing theories based on rational choice theory may rely on an impossible homuncular psychology and it is suggested that a viable...

March 27, 2012: Dissertation Chapter 1 - Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study
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Dissertation Title Consumer's Perception towards Starbucks Coffee and McDonald's McCafé Marketing Strategies in Hong Kong: Comparative Research Study CHAPTER ONE: INTRODUCTION Background of the study Coffee drinking, in HK homes, offices, schools as well as casual outside coffee drinking in Hong Kong has turned out to be as common practice...

March 20, 2012: COSTA COFFEE MARKETING STRATEGIES
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COSTA COFFEE MARKETING STRATEGIES Costa Coffee is another successful coffee shop industry in United Kingdom just like Starbucks. They sell different kinds of roasted coffee in wholesale from establishment and they also sell retail coffee in their shops. Introduced in 1971 by Sergio and Bruno Costa and acquired by Whitbread...

March 14, 2012: MARKETING
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1. Building Brand Name More businesses are considering the importance of building and managing brand names because of the intense competition within the globalized economy, emerging trends in marketing, brand extension, acquisitions, and many other activities that cause confusions in the business (Laforet & Saunders, 1999). Consequently according to Balmer...

March 8, 2012: The use of media to market a product or service was limited only to advertising
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Introduction Organizations need to use media so that they can reach out to more clients. The use of media to market a product or service was limited only to advertising; the current environment paved the way for the growth of other vehicles that aims to make sure that a company...

March 8, 2012: IMC develop effect and influences on marketing disciplines
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Image via Wikipedia Define and discuss what is IMC (How IMC develop effect and influences on marketing disciplines on practitioner; on academic and manager) (Reference article” Session 13 Kliatchko, 2005 Towards a new definition of IMC) this article is more important (Reference article: Session 13 Kim, 2004 Understanding the Diffusion...

March 2, 2012: A Sample Introduction Paper
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INTRODUCTION With the advent of the Internet, companies of all sizes the world over paved way for a new technology that caused a dramatic shift in the marketing landscape. The Internet was an unknown phenomenon among business leaders till the late 1980s (Devarajan 2006). Initially, its use was confined to...

March 1, 2012: The affects and changes to your product/service of going international - culture, buyer behaviour, language, ethics etc
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The affects and changes to your product/service of going international - culture, buyer behaviour, language, ethics etc Affecting business related ethics, marketing mix makes marketing seem easy to handle and organize as separated from other activities of the firm and delegated to specialists who take care of the analysis, planning...

March 1, 2012: International Market and Marketing Research Methods and Techniques for Gathering Intelligence
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International Market and Marketing Research Methods and Techniques for Gathering Intelligence Gathering of intelligence in international marketing is careful in such methods and techniques in the market stature, certain assessment of international marketing based on comprehensive review and synthesis, review of quantitative models in selecting foreign markets. There can be...

March 1, 2012: The Analysis of the International Marketing Environment and the Use of Appropriate Marketing Tools
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The Analysis of the International Marketing Environment and the Use of Appropriate Marketing Tools International marketing environment is to keep matters going within organizations for instance, it allow Starbucks to have queer focus on things that surge up their operation heights for customer service quality and strategic markets to work...

March 1, 2012: The Marketing Mixes Product and Service and the international element and connotations to the use of mixes
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The Marketing Mixes Product and Service and the international element and connotations to the use of mixes Marketing mix involves composition of the four Ps of marketing field and to be in touch with globalization happens in critical zones for example, recognizing nature and negative consequences of dominating marketing paradigm,...

February 27, 2012: Investigate the effectiveness and impact of celebrity endorsement in advertising on a chosen brand : A Sample Abstact
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Abstract Celebrity endorsement is considered as one of the most used and applied marketing strategy in any product, service or brand. This is primarily applicable in the cosmetic products, where in majority of the endorsers are those known and famous people, particularly those in the entertainment industry. One of the...

February 24, 2012: Action Plan For Developing A Chain Of Restaurants To Market And Sell Foods Commonly Found In UAE Throughout The World
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The Project The purpose of this paper is to provide an action plan for developing a chain of restaurants to market and sell foods commonly found in UAE throughout the world. This paper will be divided into several sections. Section one defines the key elements of an action plan required...

February 22, 2012: International Marketing Approach: Procter & Gamble
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International Marketing Introduction With the rise of globalization, contemporary organizations have begun opening its doors towards international markets. The globalization factor then permitted the enterprise and organization to restructure its primary goals. The introduction of various communication technologies further supported this organization transition. While going global leads to promising outcomes,...

February 22, 2012: market strategy in hong kong
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Japanese Fast Food Restaurant? (Photo credit: ivy*~) market strategy in hong kong Word Count: 4000 words (+/- 10%) Assignment Brief: Fast-food Restaurant Chains are one of the most versatile and resilient businesses facing direct challenges from today�s economic downturn and transforming global economy. From viral marketing to advanced retail and...

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