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4 posts categorized "Consulting"



March 20, 2012: Issues Related to Industrial Relation in Coca-Cola Company and How They are Solved
Read Related Papers in Consulting , Consumer Confidence


Issues Related to Industrial Relation in Coca-Cola Company and How They are Solved Coca-Cola Company or most popularly known as Coke is a manufacturer of carbonated soft drink that is sold over two hundred countries worldwide. Coke has been the most strong brand in the international market over its rival...

February 27, 2012: Investigate the effectiveness and impact of celebrity endorsement in advertising on a chosen brand : A Sample Abstact
Read Related Papers in Conde Nast Traveler , Consulting , Customer Satisfaction , Customers , Market , Market Driven Firms , Market Failure Examples , Market Strategy , Marketing and Advertising , Marketing and Advertising Examples , Marketing Capabilities , Marketing Examples , Marketing Mix Examples , Marketing Strategy , Maternity Care


Abstract Celebrity endorsement is considered as one of the most used and applied marketing strategy in any product, service or brand. This is primarily applicable in the cosmetic products, where in majority of the endorsers are those known and famous people, particularly those in the entertainment industry. One of the...

February 26, 2012: Sample Correlational Analysis : IKHM
Read Related Papers in Consulting , Consumer Confidence


Correlation Analysis As stated, this paper aimed to forecast the maintenance expenditure with respect to Home value but before we do such forecasting analysis, it is important to consider first the linear relationship of the variables. This should be done using correlation statistics. To determine the relationship between independent variables...

February 22, 2012: Loyalty schemes in grocery retailing thesis statements
Read Related Papers in Consulting , Marketing and Advertising , Relationship Marketing , Retail , Retail Trade , United States


chilwell retail park (Photo credit: victuallers2) Research Topics: 1. The role of loyalty schemes in grocery retailing and their effectiveness as part of relationship marketing. 2. An evaluation: The relationship between store image development and retailer's equity. 3. The impact of the integration of retailers' buying groups to retailer equity....

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