Abstract Celebrity endorsement is considered as one of the most used and applied marketing strategy in any product, service or brand. This is primarily applicable in the cosmetic products, where in majority of the endorsers are those known and famous people, particularly those in the entertainment industry. One of the...
New Zealand Tourism Introduction New Zealand is considered as one of the top holiday destination in the world. As a matter of fact, in 2008 New Zealand received different awards including the most favorite destination by the readers of the magazine Condé Nast Traveler, and gained 2nd place the next...