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266 posts categorized "Business Examples"



June 14, 2012: Critical Assessment of PZ Cussons
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Critical Assessment of PZ Cussons 1.0 Introduction Strategically, marketing is challenged by allocating and concentrating available resources. Achieving sustainability through marketing, there are needs for plans and strategies that are data-driven and analytical. This report will present an in-depth understanding of how marketing strategies move along with the FMCG product...

June 14, 2012: Strategic Marketing Management
Read Related Papers in Business Examples , Marketing Examples , Strategic Management , Strategic Management Examples , SWOT analysis , Travel Promotions


Strategic Marketing Management Marketing Plan for Davies Travel Solutions Davies Travel Solutions is a small privately owned travel agency that is operated through their only office on Liverpool, Merseyside. The business was established in 1990 as a small family-owned travel agency that predominately handles leisure travel arrangements for flights accommodation,...

June 11, 2012: Business Risk Management: Tesco
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Business Risk Management: Tesco Background of the Company In 1919, Jack Cohen founded Tesco, when he began selling surplus groceries from a stall in the East End of London. His profit on the first day was £1 and sold £4. In 1927, the name of the company was changed to...

June 10, 2012: International Marketing Plan for Creative Technology Ltd: Marketing Plan of Creative Zen MP3 Players in the UK
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1.0 Executive Summary This marketing plan is about the launch of new product line dubbed as the Creative Zen MP3 players by Creative Technology in the following year in the UK market. Tech-savvy, music enthusiasts requires for musicalities that only innovative digital music companies can provide. So, Creative Technology came...

June 10, 2012: 'Critically evaluate four objectives of a company' 
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Financial Management Objectives of a Company Introduction Financial management is another important factor of the business that does not only manages the financial aspect of the organization, it also place a good connection with the financial intermediaries. This is the same aspect of the company that faces too much burden...

June 7, 2012: Trade in Goods and Services
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Trade in Goods and Services Reflect one form of economic integration but some of the most significant changes in the international economy have been profoundly stimulated by labor and financial capital mobility across countries. Critically discuss this statement in view of its implications for international trade and economic integration. Introduction...

June 5, 2012: Investigation Into Why Businesses in Sunyani Municipality Fail to Meet  Their Targets
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Topic: Investigation Into Why Businesses in Sunyani Municipality Fail to Meet Their Targets Abstract This paper aims to briefly discuss the economic profile in Sunyani, Ghana, Africa and relate it to the current world ranking status of the Republic of Ghana in terms of doing business. In doing so, it...

June 5, 2012: Institutional Barriers to Small Scale Business Development
Read Related Papers in Business Examples , International Market Place Examples


Institutional Barriers to Small Scale Business Development The early work of Williams (1992) highlighted that retailing across borders is a difficult process and the international retail body of literature has since echoed these words highlighting significant obstacles in the retail internationalization process (Muniz-Martinez, 1998; Burt and Sparks, 2002). Early research...

June 3, 2012: Logistics: The Seamless Strategy of Benetton
Read Related Papers in Business Examples , Supply Chain and Design


Logistics: The Seamless Strategy of Benetton Introduction International organizations recognize the complexities in the international markets. And because of the growing influence of the globalization, the firms are dedicating the expansion strategies and international marketing to introduce their products, services, and brands even in foreign land. Benetton, is nevertheless shows...

June 3, 2012: Trade in Goods and Services
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Trade in Goods and Services Introduction The prevailing trend in the international business environment in the recent decades has been greater openness in trade, investment, finance and technology resulting in increased international integration and interdependence in business and between countries. Additionally, the growing culture of globalisation and its perceivable effects...

May 31, 2012: The Study of the Success of Louis Vuitton’s Multiple Strategies: Financial Reporting Analysis
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The Study of the Success of Louis Vuitton’s Multiple Strategies: Financial Reporting Analysis Introduction In terms of fashion and trend, theirs is no doubt on why the people of both men and women seek the style of Louis Vuitton. Based on the roots of the firm, the Louis Vuitton Moët...

May 31, 2012: Strategic Capability and Competitive Environment : Case Study of Laura Ashley Holdings
Read Related Papers in Business Examples , Case Study Examples , Retailers


Introduction The competition from department stores in Great Britain is not coming from hypermarkets, discounters, or factory outlets; instead it is directly related to specialty stores. Most merchandise sold in department stores is also sold in the national and regional chains and they are aggressive retailers. These specialty stores are...

May 31, 2012: THESIS CHAPTER 2 - ANALYZING THE COMPETITIVE FORCES OF THE AUTOMOBILE INDUSTRY IN MAINLAND, CHINA
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2.0 Literature Review This chapter will show the different literatures and studies regarding the subject or topic. It will help in order to present in-depth review of background knowledge about the automobile industry in China, which will help in order to inform and educate the reader of the study regarding...

May 31, 2012: THESIS CHAPTER 4 - ANALYZING THE COMPETITIVE FORCES OF THE AUTOMOBILE INDUSTRY IN MAINLAND, CHINA
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4.0 Findings from Analysis 4.1 PESTEL Analysis 4.1.1 Political Factors A. Membership in WTO The Sino-US agreement which was signed in 1999 helped to open the membership of China to World Trade Organization (WTO). The said membership opened up different opportunities for many industries in the country, particularly the automobile...

May 31, 2012: THESIS CHAPTER 5 - ANALYZING THE COMPETITIVE FORCES OF THE AUTOMOBILE INDUSTRY IN MAINLAND, CHINA
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5.0 Conclusion, Recommendation and Limitation 5.1 Conclusion 5.1.1 Current Condition of the Automotive Industry Based on the analysis presented, with the support of secondary data, which is consists of statistical reports from past literatures and studies of organizations and companies involved in the industry, it shows that the automotive industry...

May 31, 2012: THESIS ABSTRACT & CHAPTER 1 - ANALYZING THE COMPETITIVE FORCES OF THE AUTOMOBILE INDUSTRY IN MAINLAND, CHINA
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ANALYZING THE COMPETITIVE FORCES OF THE AUTOMOBILE INDUSTRY IN MAINLAND, CHINA Abstract This study explores the current automotive industry in China. It analyzes the different macro and micro-environmental factors which influence or affect the industry – its success and improvement and possible risks that are associated with the different opportunities...

May 30, 2012: Enron
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Enron Enron traces its roots to the Northern Natural Gas Company, which was formed in 1932, in Omaha, Nebraska. It was reorganized in 1979 as the leading subsidiary of a holding company, InterNorth which was a highly diversified energy and energy related products company. Internorth was a leader in natural...

May 29, 2012: The study of the success of Louis Vuitton’s multiple strategies
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The study of the success of Louis Vuitton’s multiple strategies A supposition is that every business has a number of key success factors that measure and determine its success or failure. These critical success factors are like vital functions of the body, all of which are all indicative of the...

May 29, 2012: MBA Business Report - Case Study on Global Automobile Industry
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MBA Business Report - Case Study on Global Automobile Industry Introduction Companies grow and are increasingly making its way into the global business environment. However, there are profound challenges being encountered, necessitating these companies to focus on developing effective strategies. Hence, these challenges are requiring organizations to explore the various...

May 28, 2012: Decision Analysis
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Question 1: Barbour Electric is considering the introduction of a new product. This product can be produced in one of several ways: (a) using the present assembly line at a cost of $25 per unit, (b) using the current assembly line after it has been overhauled (at a cost of...

May 27, 2012: Regulatory Risk Management
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Regulatory Risk Management Introduction There were certain policy and regulatory regime governing the development and structured financial products. The process appropriate to Lehman Brothers-related minibonds and controlled financial products but not limited to procedure for seeking approval in connection with launch of minibonds and structured financial products. Lehman Brothers-related minibonds...

May 27, 2012: Impact of Globalization on Telecommunication Industry in Ghana
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Impact of Globalization on Telecommunication Industry in Ghana Considered as one of the most complex concepts created, Nayyar (1997) noted that globalization means different things to different people. Kim and Weaver (2003) assert that globalization has invaded our consciousness in many forms, manifesting itself everywhere. Basically, globalization is an inclusive...

May 27, 2012: Fundamentals of Strategic Plans - Honda & Ford Motors
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and Fundamentals of Strategic Plans ABSTRACT Automobiles industry lead by Honda and Ford are considered to be one of the most important means in majority of the parts of the global market. With the advent of business environment of globalization and the competition in this industry has become fierce, automobile...

May 27, 2012: HUMAN RESOURCE STRATEGY AT DEWEY SKINNER AND HOWE (DS&H)
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Introduction Strategic human resource management (SHRM) does not limit itself on putting human resource at the heart of the business. SHRM, rather, is a holistic approach that builds on the human asset and the relationship between them and among them as value-adding factors. As SHRM aims for continued subsistence of...

May 25, 2012: Changes on the Efficiency of the Production Business Unit of Canon
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Canon Corporation Japanese corporations firmly believe that in going for growth and share, profits will eventually follow. This can be seen by the strategies and slogans of such companies as Canon and Fujitsu. Senior as well as mid-level Japanese managers get involved in gathering soft data because they see the...

May 25, 2012: Localization and Brand Strategies in Malaysia - Property Developer's Approach and Development
Read Related Papers in Brand Management Samples , Business Examples , Malaysian Paper Examples


Localization and Brand Strategies in Malaysia - Property Developer's Approach and Development 1. Overview of the concept/topic The argument that consumers across the globe are becoming more alike which require the same-mass produced products are reasonable prices is now obsolete. Same with the argument that brands should not be bothered...

May 25, 2012:  Is the IT Issue Related to the Financial Returns of McDonald’s Corporation
Read Related Papers in Business Examples , Fast Food Restaurant Chain , Mcdonald's , New Technologies


Is the IT Issue Related to the Financial Returns of McDonald’s Corporation Executive Summary McDonald’s Corporation, as one of the most recognized leaders in International business and in the nature of fast-food industry gets the attention of the business leaders in gaining the success. The recognition only verified the action...

May 24, 2012: Service Blueprinting
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Logical process of introducing a new service To introduce an online purchase service the first thing done is to advertise the new service in the company’s website. This will inform the clients about the new service of the company. The next thing done is to have the new service tested...

May 24, 2012: Retailer Strategy Mix – Case Study of Carrefour Hypermarket Putrajaya
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Retailer Strategy Mix – Case Study of Carrefour Hypermarket Putrajaya Modern retail landscape is changing dramatically as the competitiveness of each retail business is now the focal point. There is a need therefore to develop unique retailing strategy that will capture major share value and will deliver the economies of...

May 24, 2012: Managing Organisational Change and Development
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Managing Organisational Change and Development Introduction In order to have a socially responsible organisation, business leaders often uses power over their subordinates. It can be said that organisational change is one of the vital factor in organisational success and failure. As revealed in the paper of Conner (1994), there are...

May 23, 2012: Product Stewardship
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Explain: To what extent does the current prescription in Chapter 603 Laws of HK, the Product Eco-Responsibility Ordinance (including C603A) meet the goals of Product Stewardship? Sustainable product development among businesses in Hong Kong sprouted in support to the general concept of sustainable development that basically advocates living and doing...

May 23, 2012: Using CSR as a Tool for Customer Loyalty and Stakeholder Value: A Case Study of Unilever in Ghana
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Using CSR as a Tool for Customer Loyalty and Stakeholder Value: A Case Study of Unilever in Ghana Introduction In most of the business core studies, the usual focus of the researchers is the activities in the field of corporate social responsibility (CSR). Because of the influence coming from the...

May 23, 2012: Marketing - The Hobbit’s Choice Restaurant
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The Hobbit’s Choice Restaurant Executive Summary This paper presents the case analysis discussion of Hobbit’s Restaurant. In order to evaluate and assess the current status of the business as perceived by their clients, survey was conducted. In this paper, the descriptive of the information based on the survey conducted was...

May 23, 2012: Localization and Brand Strategies of F&N Product in Malaysia
Read Related Papers in Brand Management Samples , Business Examples , Malaysian Paper Examples


Fraser & Neave Group of Malaysia Malaysia’s initial conditions and structural characteristics had more in common with the many other developing countries than with the NIEs. As in many other developing countries, industrialization through import substitution was a key emphasis of the Malaysian development strategy (Zhang 2003). Economic expansion although...

May 22, 2012: Impact of Price Strategies on Retail Trade on Etisalat Retail Outlet Nigeria
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Impact of Price Strategies on Retail Trade on Etisalat Retail Outlet Nigeria Price strategies on retail trade is very important because it is one of the essential keys for a successful business. Price strategies can be more helpful in terms of publicity, it can earn you trust and loyalty from...

May 22, 2012: Travel Agency and Ecommerce
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Travel Agency and Ecommerce Travel expands the mind. It is interactive. It takes us away from our safe environment of everyday. When we say Travel Agency they are the one who can assist you in planning your trip or someone has to be responsible with all the preparations you will...

May 22, 2012: Challenges of Unhidden Values in Logistics
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Challenges of Unhidden Values in Logistics Logistics is defined as a business planning framework for the management of material, service, information and capital flows. It includes the increasingly complex information, communication and control systems required today’s business environment. In Classical view, it is defined as planning, procurement, transportation, supply, and...

May 22, 2012: Evaluating the Value Adding Activities of Sime Darby
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Evaluating the value adding activities of Sime Darby Introduction There is perhaps no manufacturing industry that has undergone more revolutionary changes in the past thirty years than the rubber tire industry. In the 1960s, six U.S. producers controlled nearly 75 percent of the industry's output. By 1991, five of the...

May 20, 2012: Opportunities and Challenges that Australian Businesses Face in Venturing the Chinese Territory
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Introduction Business operations across national borders are becoming the trend in the current era. And this trend continuously grows because of globalisation and multinational operation. In response to this globalisation issue, businesses around the globe including businesses in Australia tend operate in other countries like in China to have excellent...

May 20, 2012: MBA Business Report - Case Study on Global Automobile Industry
Read Related Papers in Business Examples , Case Study Examples


MBA Business Report - Case Study on Global Automobile Industry Introduction Companies grow and are increasingly making its way into the global business environment. However, there are profound challenges being encountered, necessitating these companies to focus on developing effective strategies. Hence, these challenges are requiring organizations to explore the various...

May 17, 2012: Comparative Analysis of Textile and Clothing Industry in Hong Kong and China
Read Related Papers in Business Examples , Comparative Analysis Examples


Part A: Comparative Analysis of Textile and Clothing Industry in Hong Kong and China Introduction The successful progress on textile and clothing industry in Hong Kong and China has been determined and researched along with timely execution of information in valuable utilization of several comparative bases, putting an extended understanding...

May 17, 2012: Case Study Analysis with Corporate Strategy
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Core Competencies Core competencies are defined as the combinations of capabilities and resources that are inherent in a firm, and how these capabilities and resources are managed and employed. Core competencies are particular strengths relative to other organizations in the industry which provide the fundamental basis for the provision of...

May 17, 2012: The Promise and Perils of Globalization: The Case of Nike
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The Promise and Perils of Globalization: The Case of Nike Effects of Globalization in the Marketing Side of Nike Nike, like other companies in the contemporary business world had been affected by globalization, particularly regarding its marketing activities. Thus, the company enables to take advantage that globalization, which includes: cost...

May 17, 2012: STAR TV
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STAR TV Satellite Television Asian Region (STAR) it was founded in 1991 by Li Ka-Shing and his Hong Kong-based Hutchison Whampoa Group as an English-language. However, in 1993 Rupert Murdoch's News Corporation purchased STAR for over $500 million. It is said to be the highest reach among the country's broadcasters,...

May 17, 2012: Evaluate Compass’s strategy and performance with particular reference to the period 2001-2005
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Evaluate Compass’s strategy and performance with particular reference to the period 2001-2005 The strategy and performance of the Compass Group has been tested over the years and have added changes and innovation being a part of foodservice company specializing in providing food, vending and related services on clients' premises in...

May 17, 2012: International Business Environment
Read Related Papers in Business Examples , Global Sourcing and Outsourcing


Question: Outsourcing through the use of call centres in low-cost locations is an instance of location advantages. Critically assess the advantages of outsourcing to the host nation, giving instances. Introduction Outsourcing refers to the process of going outside an institution to get a job done. There are various determinants for...

May 17, 2012: Consumption and Consumer Behavior
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Introduction Apple I-Pod has been enhancing and broadening the fundamental competitive advantages of the direct model by applying the efficiencies of the Internet to its entire business. I-Pod environment adhere certain nature and direction of consumption base. Apple I-Pod can have opportunities to expand into innovative market, present effective marketing...

May 17, 2012: Different Ethical Issues Faced by the Global Software Companies
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Different Ethical Issues Faced by the Global Software Companies In pursuit of becoming a ‘global city’ or the world city status, it is important to tap the major components of becoming such. The benefits of becoming a global city is one becoming a vital node of the global economic system...

May 17, 2012: Organizational Design & the Transformation of Work
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Organizational Design & the Transformation of Work Part 1 1.0 Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius? The external environment of the Aquarius revolves around the concept of art, communication, and creativity. It is natural...

May 17, 2012: STAR TV
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STAR TV Marketing is the most important things to be consider in a certain business or a company. Marketing is one of the basic needs to reach it’s consumers for tangible products, viewers for Broadcasting and entertainment Business, Marketing would seems to be hard for those business who lacks for...

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