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7 posts categorized "Brand Management Samples"



May 25, 2012: Localization and Brand Strategies in Malaysia - Property Developer's Approach and Development
Read Related Papers in Brand Management Samples , Business Examples , Malaysian Paper Examples


Localization and Brand Strategies in Malaysia - Property Developer's Approach and Development 1. Overview of the concept/topic The argument that consumers across the globe are becoming more alike which require the same-mass produced products are reasonable prices is now obsolete. Same with the argument that brands should not be bothered...

May 23, 2012: Localization and Brand Strategies of F&N Product in Malaysia
Read Related Papers in Brand Management Samples , Business Examples , Malaysian Paper Examples


Fraser & Neave Group of Malaysia Malaysia’s initial conditions and structural characteristics had more in common with the many other developing countries than with the NIEs. As in many other developing countries, industrialization through import substitution was a key emphasis of the Malaysian development strategy (Zhang 2003). Economic expansion although...

May 6, 2012: Brand and Corporate Identity
Read Related Papers in Brand Management Samples , Business Examples


The report on brand corporate identity will relate to the ‘Barker Brand’, shoe business found in UK (www.barker-shoes.co.uk) Assessment Element 1 Define what is a brand? A brand is not merely an item that carries company logo or name on tags but a brand is actually more on the customer...

March 22, 2012: Research Proposal - Shangri-La Hotel in London in 2012: How Shangri-La brand could likely to thrive in London through its brand standards?
Read Related Papers in Brand Management Samples , Management Examples , Research Proposal Paper


Tourism Mgt Proposal Shangri-La Hotel in London in 2012 Proposed Project Title/Broad Question: The working title of the study is initially drafted as Shangri-La Hotel in London in 2012: How Shangri-La brand could likely to thrive in London through its brand standards? Brand management is one aspect of tourism management...

March 14, 2012: MARKETING
Read Related Papers in Brand Development Samples , Brand Management Samples , Business Examples , Marketing Examples , Marketing Strategy


1. Building Brand Name More businesses are considering the importance of building and managing brand names because of the intense competition within the globalized economy, emerging trends in marketing, brand extension, acquisitions, and many other activities that cause confusions in the business (Laforet & Saunders, 1999). Consequently according to Balmer...

March 10, 2012: Youth's perception toward business
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Youth's perception toward businessc Nowadays, a lot of people are engaged in various small businesses just to sustain their basic needs. Many business experts believe that entrepreneurship is the most promising way of people out of extreme poverty and unemployment from any part of the world. This is the very...

February 22, 2012: market strategy in hong kong
Read Related Papers in Brand Management Samples , Consumer Confidence , Fast Food Restaurant Chain , Market Strategy , Marketing and Advertising Examples , Marketing Strategy , Multinational Examples


Japanese Fast Food Restaurant? (Photo credit: ivy*~) market strategy in hong kong Word Count: 4000 words (+/- 10%) Assignment Brief: Fast-food Restaurant Chains are one of the most versatile and resilient businesses facing direct challenges from today�s economic downturn and transforming global economy. From viral marketing to advanced retail and...

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