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3 posts categorized "Brand Development Samples"



March 14, 2012: MARKETING
Read Related Papers in Brand Development Samples , Brand Management Samples , Business Examples , Marketing Examples , Marketing Strategy


1. Building Brand Name More businesses are considering the importance of building and managing brand names because of the intense competition within the globalized economy, emerging trends in marketing, brand extension, acquisitions, and many other activities that cause confusions in the business (Laforet & Saunders, 1999). Consequently according to Balmer...

February 5, 2012: Strategic Brand Management of a Sandwich Bus in Hong Kong
Read Related Papers in Brand Development Samples , Brand Equity Management Samples , Endorsement Strategy , Extension Strategy , International Branding , Strategic Brand Management Examples , Women Focused


Introduction Brief Description of the Brand The name of the company and the brand that will be used to represent its products and its people is “Sub BUS”. The company will offer a wide array of sandwich items particularly, the popular Italian Submarine sandwich. The main products of Sub BUS...

February 5, 2012: Strategic Brand Management of an Imaginary Company
Read Related Papers in Brand Development Samples , Brand Equity Management Samples , Endorsement Strategy , Extension Strategy , International Branding , Strategic Brand Management Examples , Women Focused


This is an assignment 2 for Strategic Brand Management. Report/Essay Format Words 3200 Font: Arial 11 15 References is a must Assignment criteria: For an IMAGINARY company of the choice, please see the attachment that I had designed the logo of "Sub BUS", create and develop a brand managment strategy...

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