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05/25/2012

Questionnaire - Building Brand Loyalty Among Young Adults Through Facebook


FACEBOOK AND BRAND LOYALTY

Direction: Kindly answer this questionnaire as correct as you can for your response can affect the results and findings of the study. All of the data you will supply will be used solely for academic purposes.

Instruction: Kindly tick the box (es) which correspond to your answer.

I. Background

1. Age

[ ]           18 – 22

[ ]           23 – 27

[ ]           28 – 32

[ ]           33 – 37

[ ]           38 – 40

2. Gender

[ ]           Male

[ ]           Female

3. Educational Attainment

[ ]           Some High School

[ ]           High School

[ ]           College

[ ]           Masteral/Doctoral

[ ]           Others

                Please specify: _________________________________________________________________

4. Civil Status

[ ]           Single

[ ]           Married

[ ]           Widow/Widower

[ ]           Separated/Annulled

III. Facebook Use and Application

1. I am a Facebook user for:

[ ]           less than a year

[ ]           1 – 3 years

[ ]           4 – 7 years

[ ]           more than 8 years

2. How often you use Facebook?

[ ]           more than once a day

[ ]           two to three times a week

[ ]           once a week

[ ]           once a month

3. What are your reasons in using Facebook? (you can choose more than one)

[ ]           to connect and communicate with friends and families

[ ]           to play games and avail of other applications

[ ]           to reunite with old long lost friends and families

[ ]           to join online groups and communities

[ ]           to be informed and connected with the latest and new about my favorite brand or product

[ ]           others:

                Please specify:  _________________________________________________________________

III. Facebook and Brand Loyalty

Instruction: Kindly tick the box which corresponds to the degree of your agreement on statements provided.

 

Statement

Strongly Agree

Agree

Uncertain

Disagree

Strongly Disagree

1. Facebook fanpage helps me to be informed about changes and development about my favorite brand(s) and product(s).

[ ]

[ ]

[ ]

[ ]

[ ]

2. Facebook group enables me to be associated with group of people interested in brand(s) and product(s).

[ ]

[ ]

[ ]

[ ]

[ ]

3. Facebook fanpage and group enables me to gather feedback and reviews about a specific product or brand.

[ ]

[ ]

[ ]

[ ]

[ ]

4. Facebook helps me to be informed about events or activities related to a specific brand and product.

[ ]

[ ]

[ ]

[ ]

[ ]

5. Joining Facebook page and groups give rewards for supports (tabs and badges)

[ ]

[ ]

[ ]

[ ]

[ ]

6. Facebook enables me to join contests and polls and win prices.

[ ]

[ ]

[ ]

[ ]

[ ]

7. After becoming a fan of a brand/product group/page/, I am more likely to buy it.

[ ]

[ ]

[ ]

[ ]

[ ]

8. After becoming a fan of a brand/product group/page, I am more likely to recommend it.

[ ]

[ ]

[ ]

[ ]

[ ]

 

Thank you very much!

J

 

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