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05/01/2012

Dissertation Abstract - How the Internet has Changed the Way Travel Agents Operate


how the Internet has changed the way travel agents operate

 

Dissertation of MBA in International Management

The challenges of Travel Agencies: Internet impacts on travel agencies in Hong Kong

 
 

Abstract

The research focus on Internet and its impact among Hong Kong travel agents, considering literature and methods feasible in the study. Understand findings of Internet impact for the Hong Kong travel industries and simplify evidence and findings through preliminary literature that relate positively to the presence of Internet on travel services. For background, Internet allowed easy access to information of tourists and guest seeking help to travel agents for promotions and packages such as online booking and purchasing of electronic tickets. For literature review, for instance, Poon (2001) argued that, relying heavily on the Internet will give travel agents innovative autonomy that will slowly decrease travel agents dependence on and the commission payable to other travel agents/agencies. Travel agents may assume purchase directly from online suppliers, and can bypass some other travel agencies. For the method, case studies and questionnaires were used. For the findings and implications, research combined data from survey questionnaire evaluating the impact of Internet in HK travel agents. The respondents have agreed that factors affecting Hong Kong travel industry sector is on changing Internet base as well as disintermediation and intermediation issues. The core impact of Internet, make HK travel agents perform better and put real sense into the picture. Internet culture and innovation affect operations and performance of HK travel agencies and travel agents during internet influence and its transition period, specifically in terms of capabilities to incorporate other services as part of travelling industry approach.

Table of Contents:

 

Topic

Page no.

 

Abstract

1

 

Table of Content

3

 

List of Figures

4

Chapter 1

Introduction

5

Chapter 2

Literature Review

18

2.1

Debates about disintermediation and reintermediation

27

Chapter 3

Research Methodology

31

3.1

Data Analysis Procedures

34

3.2

Questionnaire

37

Chapter 4

Research Findings

44

4.1

Key Findings

56

Chapter 5

Discussion, Implications and Conclusion

72

 

Reference

85

 

List of Figures

 

Content

Page no.

Figure 1

Hours spent on the internet of customers

46

Figure 2

HK travel agents internet attribution

47

Figure 3

Behavior on Internet presence

48

Figure 4

Internet base and performance

50

Figure 5

Travel agents effectiveness and success

53

 

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