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Case study on Apple!! Strategic management

Case study on Apple!! Strategic management
It is case study on apple corporation.
You are expected to carry out an analysis of the case study and demonstrate a holistic understanding of the organisation and its environments as well as demonstrate your skills in strategic analysis and planning. You should structure your assignment in two parts:

Analyze the internal and external environment of the company and evaluate the business model and strategy of the firm.
Identify and discuss the future strategic options available to the company, recommend a future strategic direction and suggest an implementation plan.
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