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IMC develop effect and influences on marketing disciplines

PTS IMCImage via Wikipedia

Define and discuss what is IMC (How IMC develop effect and influences on marketing disciplines on practitioner; on academic and manager)
(Reference article” Session 13 Kliatchko, 2005 Towards a new definition of IMC) this article is more important
(Reference article: Session 13 Kim, 2004 Understanding the Diffusion of IMC)

Answer requirement as below items:

In essay format (pls find the attached file for the essay format that included introduction, side heading and conclusion).
Make sure these answer is adopt from the article in the attached files but no need to read methodology and findings.
when use the defination from article, pls remember reference the author in Harvard reference.

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