1.McDonald's is an american food chain and has become the poster brand for recession-resilient business. What is McDonald�s doing right in Philippines? What elements of its business strategy are working for it and how does it manage to get more out of its stores?
2.Does local adaptation contribute to business growth in a country? Explain McDonald�s efforts to adapt to the local culture in Philippines. What challenges did McDonald�s face in India?
3.Have you ever visited a McDonald�s store? Compare and contrast your experience with another quick-service restaurant or fast-food joint you visited earlier. How can McDonald�s improve? Should it alter its strategy?
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