Loyalty schemes in grocery retailing thesis statements
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1. The role of loyalty schemes in grocery retailing and their effectiveness as part of relationship marketing.
2. An evaluation: The relationship between store image development and retailer's equity.
3. The impact of the integration of retailers' buying groups to retailer equity.
4. The role of store image development and retailer equity to the business success of retail industry in UK.
5. The importance of image association and retail equity in buying decision of consumers.