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02/21/2012

5 Thesis Statements On Fashion


Fashion Industry is on dramatic restructuring in response to changing economic conditions to business trends and to consumers whose purchasing patterns vary from time to time. The rapid globalization of the industry, influence of the electronic-information age, flexible rather than mass production, and social responsibility issues among others are some of the challenges facing the industry in the next millennium. One of the primary functions of professional education is to assist the industry in these times of change and produce well-educated and effective labor force qualified people who are ready to cope with the incredibly fast restructuring of the marketplace.

The new millennium is expected to usher in higher level of fashion consciousness. The direction is going to be strengthened through retail revolution which will finally come. National branding, which has been elusive in the case of women's wear, will impact the western women's wear and even ethnic wear. Branding will become prominent for several related lifestyle products also. Children's wear will continue to be dominated by regional players but will see larger number of foreign brands entering this segment. The demarcation between export and domestic sectors will disappear considerably and more companies will be involved in both the activities. Internet marketing and direct marketing will heavily influence the fashion scenario in the coming years. Fashion is pervasive force, inter-linked lifestyle products will also be affected by fashion. Newer automobiles, fast moving consumer goods, entertainment industry and information technology will create fashion frontiers and marketing avenues.

Accordingly, fashion design refers to applied art as dedicated to clothing as well as lifestyle based accessories as duly created within social and culture noted influence and domain. It has been recognized that nowadays, even though French, Japanese and American fashion are leaders in fashion styles but sill Italian fashion is considered one of the high known elegant in fashion design and essence and has been in the fashion circle for the last decades. In addition, fashion design is considered to have started in the 19th century with Charles Frederick Worth (Tranberg Hansen, 2004) who was the first person to sew their label into the garments that they created. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design. Fashion designers design clothing and accessories as it can be that some fashion designers are self-employed and design for individual clients while, other fashion designers cater to specialty stores or high-fashion department stores.

Fashion designers create original garments, as well as those that follow established fashion trends. Most fashion designers work for apparel manufacturers, creating designs of men’s, women’s as well as children’s fashions for the mass market. Designer brand like, Guess, Giordano or Marks and Spencer are to be designed by team of individual designers under the direction of designer director. The beginning of new millennium and certainly at the end of the last century the present, the ‘now’ moments, and the huge curiosity and longing for ‘tomorrow’ and an even more remote future were major influencing factors in fashion. Looking back did not make sense, we wanted to live in the now. Actuality was very important because the world changed so quickly, there were so many new developments, and we had high expectations of the new time and ‘the new economy’ (Tranberg Hansen, 2004).

The need to define and understand what constitutes fashion design and how fashion design has emerged in today’s time, such as recognizing several fashion trends in the new millennium. The need to place in literature organization on fashion design in certain imperative and salient points to tackle with. The aim of research is to present fashion design in comprehensive information that will create aspects and process of the focused topic.  What is fashion design? What constitutes of fashion design? How is fashion in Nigeria? Does it have influence on Western culture in terms of fashion style, sense and other data relevant to fashion designing? What comprises a fashion designer? How can a designer put in effective fashion designs as of the present? Provide cases and examples 

 

Tranberg Hansen, K. (2004). The World in Dress: Anthropological Perspectives on Clothing, Fashion, and Culture. Annual Review of Anthropology Vol. 33: 369-392 (October 2004)

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