Customer Satisfaction In A Fast Food And Restaurant Business
Customer Satisfaction in a Fast Food and Restaurant Business
Generally, in order to satisfy the customers in a fast food and restaurant business, foremost, the management and the staff must provide excellent food and excellent customer service to the customers. The fast food or restaurant staff should know their core responsibility to the customers, and that is to satisfy their wants and needs. Of course, people are going to a restaurant to satisfy their meticulous tastes. And, not only that, people are looking for a healthier food to eat outside their homes. Nowadays, customers are more likely to prefer nutritious gourmet. In addition, other initiatives must be done in order to identify and determine the best practices and business strategies that can help to improve and deliver best products and customer service to the customers in a restaurant or fast food. Naturally, improving customer service is very important in order to promote a high level of customers' satisfaction and trust in a restaurant business. And, in order to achieve this level, one of the essential factors should be given focus is the proper sanitation in the establishment. It is number one requirement that a restaurant has a good location and pleasant ambiance for the people to get interested to visit the place and try its food. Another important requirement that a restaurant should possess the staff's courtesy to the guests or customers. There is a rule in a service business, “customer is always right,” meaning, the customers must be treated well in order to make them feel that they are valuable people in the business. Remember, without these people, a restaurant business cannot survive for a long period of time. Hence, a customer must be given due respect and premium customer service right at the moment he or she enters the main door of the food establishment. This is the most efficient and effective way to make them realize that they come to a right place for their money. Subsequently, if the customer, feels a pleasant vibes the moment he or she enters the restaurant, it means good or even better business with them in the near future. However, the momentum that the customer feels towards the restaurant must not stop from there. It should continue with the food that the restaurant serves to them, and the most important of all is how they are treated by the staff until the time they finish eating their food and up to the moment they are going to pay their bill and leave a tip on the table.
Therefore, selling food must be in a friendly and healthy environment, that would appeal to the health conscious minds of the customers. In addition to that, restaurant business has primary objectives in doing business with their customers. First is to develop food products that would certainly entice the meticulous taste of the customers. Second is to increase the variety on their menu; and to introduce desert menu as well in a buffet menu. Though, today, the most dominant food business is fast food restaurant business because it is more economical as to compare to a traditional first class restaurant where only rich people can afford to dine in. And, the one of the fast food restaurant that are well visited by the customers is the Kentucky Fried Chicken or popularly known as (KFC). KFC has diversified customers who prefer to eat nutritious food, fresh vegetables, macaroni and cheese, peach cobbler with red beans and rice. On the other hand, there are menu items that are especially intended for the Hispanic consumers in specific cities that serves fried plantains, flan and Tres Leches. The food company target market location includes shopping mall food courts, universities, hospitals, airports, stadiums, amusement parks office buildings and mobile branches. When it comes to marketing strategy in increasing their revenues and profitability; KFC has been working seriously to maintain the reduction of the company’s overhead expenses. In the same manner, the organization also focuses on the improvement and efficiencies in the employees’ performance and customer service. The food company also observes closely the cleanliness and proper sanitation of all the restaurant outlets worldwide; and, continuous production of high quality food products for the international consumers. It has developed into a more healthy living fast food and restaurant chain with many new changes on its menu such as Honey BBQ Chicken, Popcorn Chicken, Rotisserie Chicken and has also started to serve its lunch and dinner buffets.
On the other hand, McDonald’s Corporation is the leading and the largest chain of hamburger fast food restaurants in the globe. It started as a barbecue restaurant which was operated by Richard and Maurice McDonald. The company has top sellers food such as hamburgers, cheeseburgers, chicken and French fries and vegetable salads, soft drinks, shakes and desserts. And, one of the efficient and effective business strategy of McDonald's Company is the expansion program they have implemented in various countries in the globe. This is in order to meet the diversified food cultures and meticulous tastes of their international customers. (http://en.wikipedia.org/wiki/McDonald%27s)
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